Hello!

In 2004, I was living in Iraq and expecting my daughter. Life changed in an instant when my husband and I were involved in a devastating car accident on the motorway. There was no time to react. We collided head-on. I hit my head against the windshield, resulting in a lesion on the right frontal lobe of my brain.

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The next five years were some of the hardest of my life. I struggled with cognitive decline, partial memory loss, brain fog, and a loss of my ability to read and write the way I once could. After relocating to the UK in 2006, I felt invisible and alone. I hid my struggles, feeling ashamed of not being the person I once was. Inadequacy and self-doubt became constant companions. I tried to appear “normal,” but inside, I felt lost and overwhelmed.

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My journey to reclaiming myself was long and difficult; it took eight years of deep inner work. Determined to understand my mind and why I felt so disconnected, I immersed myself in studying mindset, psychology, human behaviour, meditation, and the mind–body connection.

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During this time, I became fascinated by the idea of habitual encoding and how our minds create and reinforce patterns in our lives. I began analysing my own perceptual and symbolic patterns, uncovering a hidden relationship between my conscious choices and my subconscious programming. It was a profound turning point.

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The birth of The M.I.S.H Method

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In 2012, I became a life coach and began exploring how simple symbols could be used to map mindset and behaviour. I started to develop a series of single-letter maps, using each capital letter of the English alphabet as a stand-alone framework for exploring a specific aspect of how we think, decide, and respond.

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Over time, I created structured ways for clients to interact with these maps through guided prompts and focused tasks. As I studied the patterns in how people interacted with these maps, I began to notice consistent links between their encoding preferences, their thinking style, and the way they approached goals, pressure, and decision-making in real life.

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Alongside this, I explored how key neurotransmitters shape perception and behaviour, including motivation and reward, learning and memory, focus and stress response, emotional regulation, and cognitive processing. Integrating this knowledge with the symbolic maps allowed me to build a system that highlights blind spots, strengths, and recurring blocks with unusual clarity.

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From this work, I created The M.I.S.H Method (Mindset Identification of Single-Letter Habitual Encoding), a proprietary assessment tool I have developed and refined over more than a decade. It uses single-letter symbolic maps and a structured assessment process to identify identify underlying patterns and blocks so they can be addressed directly and effectively within the coaching process.

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Rewiring my own mind using the principles behind this method gave me back my confidence and clarity. It dramatically improved both my personal and professional life. That transformation strengthened my commitment to helping others experience meaningful shifts in their own lives.

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Today, as a Mindset and Transformation Master Coach, I specialise in helping women in business who feel stuck, overwhelmed, or out of alignment identify the real patterns behind their blocks, build confidence, and lead with purpose and clarity.. There is nothing more rewarding than seeing clients gain clarity, reconnect with their creativity, and experience the freedom that comes from finally understanding and shifting their blind spots.

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My Mission

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My mission is simple:
To empower women to unlock their potential and create success with more ease and alignment.

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Thank you for being here. I am honoured to be part of your journey.

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Yasmin Ziada